CNBC Apple Watch

Product Design Lead
The Problem
How might we deliver a concise, personalized, timely CNBC experience on your wrist?
Goals
Deliver an MVP experience to our users as a launch partner with Apple. The experience should include the ability to see news headlines, view markets data, and sync with a users watchlist.

Apple Watch Wireframes

In this scenario we had a very small window of time to pitch our concept internally and to Apple so the wireframes were presented at a higher fidelity. The UX was based on the limited documentation available in Apple's Human Interface Guidelines at the time.

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Apple In-Store Keynote

Our Mobile Apps Tech Lead and I were afforded the opportunity to conduct a Keynote presentation at the Apple Store on 5th Avenue and at the Grand Central location. I put this deck together for the presentation that walked through our process. Additionally we demoed our app on the Apple Watch for customers.

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The Outcome

Our pitch was well received by Apple and we were invited to Apple  labs in Cupertino to test and refine our experience on the yet to be released Apple Watch. Our install base never reached expectations and subsequently we decided to cut the CNBC Apple Watch app to get our latest iOS app out to market.